Spending reflects not only who we are but also who we are around: The joint effects of individual and geographic personality on consumption.

Interactionist theories are considered to have resolved the classic person-situation debate by demonstrating that human behavior is most accurately described as a function of both personal characteristics well environmental cues. According these theories, personality traits form part drive behavior. We suggest psychological theory stands gain from also considering an important characteristic shapes sociocultural norms and institutions, and, in turn, Building on research geographical psychology, we support this proposition presenting evidence relationship individual regional with spending Analyzing records 111,336 participants (31,915,942 unique transactions) across 374 Local Authority Districts (LAD) United Kingdom, first show geographic regions higher aggregate scores given trait collectively spend more money categories associated trait. Shifting focus level our behavioral outcome (N = 1,716), further demonstrate participant's home LAD predicts above beyond personality. That is, person's reflects their own people around them. use conditional random forest predictions highlight robustness findings presence comprehensive set control variables. Taken together, empirically behaviors reflect characteristics. (PsycInfo Database Record (c) 2021 APA, all rights reserved).